![]() Not everybody will care about an update, and that’s alright. How many customers does an update impact? Show your customer some care by bundling up small bug fixes and frame them in the right way and announce them periodically. How important an update is?ĭon’t notify your users about all small improvements one a time. If you think that crafting an effective message is impossible, and you feel lost, don’t worry. Be aware that the medium that sends the message is just as important and the message itself. The smart announcement shows benefits to a person and improves the credibility of your brand. The smartest way to announce an update requires an effective message delivered at the right time, through the right medium, where your audience is more likely to hear your announcement. Announcing new features should be given much thought to bring an actual impact on customer satisfaction and user experience.įind the most attention-grabbing ways to promote your update. Updates can bring a tremendous amount of excitements and praise from customers, or can easily annoy them. Marketers, developers, product managers need to respect users and use smart ways to announce updates. Have you ever been bombarded with billion new notifications, pop-up windows, telling you that some SaaS tool improved X feature and fixed Z bug? It takes a good couple of click and waiting to close windows to actually start using the product. Announcing updates is a tricky task, and unfortunately, a lot of startups and even enterprises do it wrong. The challenge is to deliver the right message to your audience. Moreover, updates and new announcements show users that you are listening to their feedback and continuously working on delivering the best service that they need and want. New product features and product updates are necessary to keep customers excited and satisfied. Improving your product is an essential component of sustainable competitiveness in software as a service industry. ![]()
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